Based on cutting-edge research carried out at LUMS, this company is building products that stand to disrupt the broadcast, advertisement and ratings industry. Without the need of extra hardware, the technology being developed by InteraCta can make all TV and Radio broadcast interactive with the aid of complimentary smart phone applications. Imagine participating in TV quiz shows alongside on-stage participants and recipe cards from cooking shows being pushed to you as you watch the program. If you are an advertiser, imagine getting real-time feedback on number of eyeballs watching your ads and being able to push actionable advertisement to the users’ smart phones. InteraCta is making all this a reality!